One app from bump to toddler: everything Cubby covers
At some point in the last few weeks of pregnancy, most people download a baby tracker. They look at a few options, pick one, and tell themselves they will figure it out when the time comes. Then the baby arrives and they open the app — and the app wants them to enter a due date. It wants to know when the baby was born. It asks them to set up a profile. They are doing this one-handed in a hospital room at midnight.
The fragmentation problem starts even before that. Pregnancy apps and baby tracker apps are almost always separate products. Nine months of symptom logs, scan dates, and due date countdowns — gone. You are starting a new account in a new app with a very small, very new baby who has already eaten twice since you got home.
Cubby was built to solve this. One account, one app, one family circle — from the first week of pregnancy through the toddler years. Here is what that looks like in practice.
The handoff problem
The moment every parent dreads: you have been faithfully logging in a pregnancy app for eight months. You know your scan dates, you have tracked every symptom, you have built up a picture of your pregnancy that feels like a real record. Then your baby is here and the app is suddenly useless because it only tracks pregnancies. You need a baby tracker now, and everything you built is locked in the old app.
This is not a small inconvenience. It means re-entering all your basic information somewhere new. It means abandoning the habits you built during pregnancy. It means your partner, who finally learned how to use the pregnancy app, now needs to learn a new one. And in the first weeks after birth, when you have no spare attention at all, this friction is enough to make most people give up on tracking altogether.
Cubby does not have this problem. When your baby arrives, you log the birth in the same app you have been using for months. The pregnancy section closes and the baby log opens. Your family circle is already set up. The habits are already there.
During pregnancy
Cubby's pregnancy stage gives you a week-by-week countdown to your due date, with updates on what is happening at each stage of development. You can log symptoms as they come and go — nausea, fatigue, back pain, whatever the week brings. Scan dates go into the app so you always know when the next appointment is.
The family circle is available from day one of your pregnancy. Your partner, your mother, anyone you want to include can be added before the baby arrives. This matters: by the time the baby is born, everyone in the circle already knows how the app works. You are not teaching people a new tool in the middle of a sleep-deprived crisis.
The article library covers pregnancy comprehensively — over 420 articles across pregnancy, newborn care, feeding, development and sleep. During pregnancy you are reading about the 12-week scan, what to pack in a hospital bag, how to write a birth plan. The same library that answers those questions will later answer questions about reflux, weaning, and what the growth chart actually means.
The newborn weeks
This is when the logging really matters. In the first weeks, you are tracking every single feed — which breast, for how long, or how many millilitres from a bottle. You are logging every nappy. You are trying to see a nap pattern that may or may not exist yet. You are noting when you gave the vitamin drops and whether the baby has had their newborn check.
The family circle is what makes this work. You, your partner, your mother who is staying for the first week, possibly a maternity nurse — all of them can log entries and all of them see the same picture. "Did she feed?" becomes a question with an answer. You do not have to be the one who knows everything. The app holds it.
Medicine logging is particularly important in the newborn period. Vitamin D, gripe water, paracetamol if there is a temperature — Cubby lets you log the medicine name, the dose and the exact time it was given. If you are both sleep-deprived and can not remember whether you gave the paracetamol an hour ago, the app tells you.
Baby's first year
As the newborn fog clears, what you are tracking evolves. The feed frequency starts to spread out. Naps consolidate. You start introducing solids and wondering what counts as a meal. You are taking the baby to the clinic for weight checks and trying to understand the growth charts.
Cubby grows with this. Weight, length and head circumference can be logged after each clinic visit. Milestones go in as they happen — first smile, first roll, first solid food. These entries are not just useful records; they become the keepsake layer, the detail you will want later when you are trying to remember exactly when that first tooth came through.
The vaccine schedule is built in. Cubby includes the official immunisation schedules for the UAE (MOHAP), India (NIS and IAP), UK (NHS), US (CDC), and Australia. The dates are calculated automatically from your baby's date of birth. You do not need to keep the clinic letter or remember when the next jab is due — it is already in the app.
The whole circle
The family circle is not just for the household. Grandparents who live in a different city — or a different country — can be in the circle. A nanny can be in the circle. A maternity nurse who does a few night shifts can be in the circle. Everyone added can log entries, and everyone sees what everyone else has logged.
This changes the dynamic of shared care. Instead of long WhatsApp threads reconstructing the day's events, the grandparent who had the baby on Tuesday afternoon has already logged everything. When the parents pick up the baby, they can see the full picture without needing a 10-minute briefing. The mental load does not all land on one person.
For families where grandparents are abroad, the circle means something different but equally valuable: being part of your grandchild's day from a distance. Seeing the weight update after the clinic visit, seeing the milestone logged, feeling included without needing to call to ask.
The 420 articles
Behind the tracker, there is a library of over 420 articles covering every stage of the journey. These are not marketing pages. They are guides on specific questions: what to expect at the 20-week scan, how to read a baby's hunger cues, what the WHO growth charts mean, when to call the doctor about a fever.
The articles are written for real situations. Many parents read them at 2am when the baby will not settle and they need to know whether what they are seeing is normal. They are calibrated to be reassuring where reassurance is warranted, and clear about when to get help. The vaccine schedule articles are country-specific, drawing on the NHS, CDC, MOHAP and equivalent health authorities elsewhere.
Having the articles in the same app as the tracker matters. When you have just logged a temperature and are wondering whether it is worrying, the answer is a tap away in the same app.
What Cubby is not
Cubby is not a medical service. It does not diagnose illness, suggest treatments, or give you advice about your specific baby's health. The articles are general guides, not clinical opinions. If something seems wrong with your baby, the right call is your doctor or health visitor, not an app.
Cubby is also not a surveillance tool. The family circle is built on invitation and trust — you choose who is in it and they choose whether to join. The log is there to help everyone involved in care, not to monitor anyone.
What Cubby is: a well-organised, shared, real-time record of your baby's care. A tool that makes coordinated care easier. A library you can trust when you need to look something up. And a single place that travels with you from the first scan to your baby's first birthday and beyond.
Frequently asked questions
Can I start using Cubby during pregnancy and keep using it after?
Yes. Cubby is designed to start in pregnancy and continue through the newborn stage and beyond. When your baby arrives, you stay in the same app on the same account. Your pregnancy log stays in your history and the baby tracker picks up straight away. There is nothing to migrate, reinstall or start again.
How many people can I add to my Cubby circle?
You can invite multiple caregivers into your family circle — a partner, grandparents, a nanny, a maternity nurse, or any combination of people who help care for your baby. Everyone in the circle sees the same live log.
Do caregivers need their own account?
Yes, each person you invite needs their own Cubby account so that entries are attributed to the right person. Setting up an account is free and takes under a minute. Once they have an account, you send them an invitation to join your circle.
What happens to my data if I stop using Cubby?
Your data stays in your account for as long as your account exists. Cubby does not delete your history if you take a break. If you decide to leave, you can export your data — the doctor PDF export (available with Cubby Pro) covers the key log entries.
Is Cubby just for the first few months or can I use it long term?
Cubby is designed for the long haul. The feed and nappy logs are most active in the newborn months, but growth tracking, milestones, vaccine schedules and the article library remain useful well into the toddler years. Families with older babies continue to use Cubby for the shared log and the health record.
Start where you are
Pregnant or already holding your baby — Cubby works from day one. No app store. Works on any phone or browser.
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