Editorial process and review standards

Last updated: 10 June 2026 · All articles

Cubby publishes baby-care content in a category Google classifies as Your Money or Your Life (YMYL). This means errors are not just a quality problem: in health content, they can lead a parent to make the wrong call for their child. We take that seriously. This page explains exactly how every article on this site is produced and reviewed, and what we will not do.

Who writes and reviews Cubby articles

Cubby articles are researched and written by the Cubby editorial team. Each article is written directly from official health authority sources — the NHS, CDC, WHO, and AAP — fetched fresh at the time of writing and verified at the URL level before any claim is included. We do not use secondary sources, blog summaries, or AI-generated health information as the basis for any claim.

We are actively seeking a named clinical advisor, specifically a UK-registered midwife, GP, or health visitor who can serve as a named reviewer for our baby-health content. Until that appointment is made, every article carries the byline "Reviewed by the Cubby editorial team" and a "Trusted sources" section that shows exactly which official pages underpinned each article. Readers can verify every claim at its source independently.

If you are a qualified UK or US health professional interested in reviewing baby-care content on a voluntary or advisory basis, please contact us via the app or at the address listed in the app's settings.

Our sources

We only use official government and major professional health body sources. The current approved list is:

We do not cite parenting blogs, commercial baby product sites, social media, or any source that is not a recognised government health authority or major clinical professional body. If a claim cannot be sourced to the above list, it does not appear on this site.

The writing process

Every article follows the same steps, in this order:

  1. Topic selection. Topics are chosen from a prioritised queue based on what parents in our target markets most commonly search for and need.
  2. Source retrieval. Each listed source is fetched fresh and its URL confirmed as live (HTTP 200) before any content is drawn from it. Moved or dead URLs are traced to their current official equivalent.
  3. Writing. The article is written in original prose. No text is copied or paraphrased from source pages beyond the substantive facts and guidance they contain. Every claim in the body maps to a specific source in the "Trusted sources" list.
  4. Self-review gate. Before publication, the draft is checked against the source list: every health, timing, and safety claim must have a source; no em-dashes; no diagnosis instructions; disclaimer present with the correct review date.
  5. Publication. The article goes live with a visible review date, a "Trusted sources" section of deep links, and a footer disclaimer.

What we will not do

Keeping content current

Health guidance changes. Vaccine schedules are updated annually. NHS and CDC guidance evolves. We maintain a review cadence for each article category and update pages when source guidance changes, bumping the visible review date when we do. If you spot an outdated claim, use the feedback link in the app or contact us directly. We will investigate and correct within five working days.

The disclaimer

Every Cubby article carries this footer: "Informational only and not medical advice. Always follow your doctor, midwife or health visitor." This is not a legal hedge. It is a genuine instruction. Cubby is a reference tool, not a clinical service. When in doubt, call your health visitor or NHS 111.